Personalised Skincare at Scale with AI-Powered Skin Match Technology for Skinwise

Skin Care Finder

2 minute read

Client type

Skin Care Brand

Stats

60K+

Decoded Ingredients

Challenge

As a rapidly growing Australian skincare brand, Skinwise needed a way to deliver personalised skincare routines at scale—without compromising on the customer experience. Their customers expected precision and relevance in product recommendations, especially when managing sensitive skin, specific conditions like acne or dryness, or life phases such as pregnancy. Manual consultation processes were not scalable, and generic product journeys didn’t align with Skinwise’s promise of personalised skincare.

With increasing demand for tailored routines and transparency around ingredient safety, Skinwise sought a partner to create a seamless onboarding experience that could deliver intelligent product matching while considering personal data points such as skin type, age, gender, and special situations like pregnancy.

Solution

Skinwise integrated Inference Beauty’s AI-powered Skin Care Finder, enhanced with Face Scanning capabilities. This solution enabled precise detection of skin type, age, gender, and individual skin needs using selfie analysis. It also allowed for exclusion of ingredients unsuitable for certain users (e.g., avoiding retinol for pregnant individuals), thereby ensuring compliance, safety, and personalisation.

Each quiz respondent was matched to a four-step Skinwise regimen—cleanser, serum, moisturiser, and SPF—using Inference Beauty’s proprietary product database and ingredient matching engine. Inference Beauty’s scalable and adaptive platform was customised to reflect Skinwise’s product philosophy, brand identity, and user flow

Ilyas Anane

CEO

Inference Beauty enables us to deliver instant, personalized skincare recommendations for every customer—and the team went above and beyond to tailor the solution to our unique model at Skinwise. It creates a seamless, engaging onboarding experience while building trust from the very first touchpoint by showing customers we truly understand their individual skin needs.

Skin Care finder

About Skinwise

Skinwise is a modern Australian skincare brand offering fully personalised skincare routines based on advanced AI skin analysis. Its Skin/Match Technology™ combines quiz data and selfie input to create tailored skincare kits featuring gentle, organic, vegan products made with native Australian botanicals. The brand is committed to sustainability, using refillable packaging and avoiding parabens, sulfates, and other harsh chemicals. All products are proudly made in Australia.

Skin Match Technology