VERSO Skincare – Powering a Vitamin A Skincare Revolution Through AI-Powered Personalization

Challenge

VERSO Skincare, a pioneer in Vitamin A-based formulations, faced a growing digital challenge: how to translate their science-first, minimalist skincare philosophy into an online experience that supports customer confidence and conversion. With potent actives like Retinol 8 and their patented molecule NEAR 1, consumers required precise product matches to avoid irritation and maximize efficacy. But traditional e-commerce offered only static product pages—insufficient for a brand where incorrect usage could lead to “retinol uglies” and lost trust.

In an industry where 72% of online beauty shoppers abandon their cart due to lack of guidance, and 41% return items because of shade or product mismatches, VERSO recognized the need for a smarter digital experience that mimicked expert consultation while honoring their ethos of everyday simplicity.

Solution

To meet the expectations of today’s “skintellectual” consumer, VERSO partnered with Skin Match Technology to deploy a hybrid AI Skin Analysis and Quiz system both online and in-store. The solution delivered:

• AI-powered facial scanning integrated with a lifestyle quiz, capturing both biological and behavioral data
• Dynamic, personalized Product Detail Pages (PDPs) with real-time “Match Scores” (e.g., “92% Match for Your Skin”)
• Routine saving and profile creation, supporting long-term retention and engagement
• QR code activation in-store, enabling on-the-spot product recommendations and user data collection

This diagnostic engine allowed VERSO to translate their potent formulations into highly individualized routines, de-risking the purchase journey and aligning with the brand’s philosophy: skincare made easy, without compromise.

About VERSO Skincare

VERSO Skincare is a Swedish skincare brand founded in 2013, rooted in a scientific approach and guided by simplicity. Known for pioneering Vitamin A technology, including the clinically tested Retinol 8 and the patented NEAR 1 molecule, VERSO develops multifunctional products that promote long-term skin health. With distribution in global retailers like Oh My Cream, MECCA, and Revolve, VERSO combines Scandinavian minimalism with cutting-edge efficacy.