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about-face x Inference Beauty: Precision Shade Matching
Challenge about-face, the boundary-breaking beauty brand, has built a loyal global community by championing creativity, self-expression, and high-performance artistry. As the brand continued to expand its inclusive shade ranges and launch new complexion products, they faced a familiar digital challenge: How could they ensure that every shopper — across all skin tones, undertones, sensitivities, and…
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Customizable Foundation for All Skin Tones: How Luar Is Redefining Foundation Matching
Challenge Despite the growing emphasis on inclusivity, the beauty industry still struggles to fully meet the needs of people with diverse skin tones—especially when it comes to foundation. While many consumers believe they’ve found their match, a striking 83% say they’d switch if a better option were available. This points to a deeper issue: the…
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Armani Beauty Shade Finder on E-Retailer Douglas
Challenge In today’s competitive beauty landscape, brands are continuously looking for ways to provide a more personalized and seamless shopping experience. Giorgio Armani Cosmetics, known for its luxurious and high-quality products, partnered with Douglas to address a common challenge: helping customers find the perfect foundation shade quickly and confidently. With countless foundation shades and competing…
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Enhancing Customer Trust and Personalization with Daybird’s Privacy-First Shade Finder
Challenge Consumers are demanding that brands offer more options within the cosmetics sphere. Not only do they want to know more about what’s in a product, but they also want their selection process to be simplified—without sacrificing their privacy or facing concerns about how their data is used. Solution Inference Beauty’s Shade Finder empowers Daybird…
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38% increase in sales as Tind of Norway uses the digital Shade Finder
Challenge In today’s digital age, customers expect a seamless and personalized experience when shopping for products online. As a brand, it is important to cater to these expectations in order to remain competitive in the market. One crucial aspect of this experience is the ability of customers to easily find the correct shade for foundations.…
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Strong Cosmetics grows its customer base by allowing them to cross-reference their current shade
Challenge Finding the correct shade, let alone foundation, can be a challenging task for many consumers. At times, the issue arises that consumers want to switch to a new brand but struggle to find guidance on matching their existing shade in the online store and don’t want to go to a physical location to get…
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Redefining Shade Matching with a Photo-Free, Consumer-Centric Approach by NudeStix
Challenge More consumers are stating that it is difficult to find their correct shade and that they (70%) aren’t interested in sharing their photo or face scanning options. Others (55%) state that while they are ok with sharing their images they are a bit weary about the results that they receive from face scanning services.…
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Elevating Product Launches with Hickap’s Seamless Shade Finder Experience
Challenge HICKAP, a brand known for its inclusive and innovative beauty solutions, faced a common yet critical challenge during a new product launch. HICKAP needed a solution that ensured a smooth and satisfying launch experience and respected consumer boundaries, building trust and maintaining the brand’s reputation for transparency and accessibility. Solution HICKAP partnered with Inference…
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CAIA Cosmetics enhanced online shopping with personalized beauty consultation
Challenge CAIA Cosmetics, a rapidly growing D2C beauty brand, faced the challenge of ensuring that their diverse customer base could easily find and match the right shades and skincare products online. Despite having a wide range of inclusive shades, many online beauty shoppers hesitate to purchase cosmetics due to the lack of personalized consultations. CAIA…
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IT Cosmetics uses an offline reference to solve digital shade matching
Challenge 60% of consumers find it really challenging to find their foundation shade, and many of these consumers are women of color. For consumers, finding the correct shade of foundation or concealer for their skin tone whilst taking into account their preferences, allergies and sensititivies can be complicated and they may find themselves going through…