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5 Celebrity Cosmetic brands that are actually legit
Starting a cosmetic line of some sort seems to be a place that most celebrities reach eventually. The biggest ones like KKW Beauty and Kylie Skin are worth millions but are they any good and could celebrity skincare ever eclipse cosmetic brands who have been around for ages and based on actual science instead of slapping…
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Color Cosmetics Trend of 2021: Embracing Inclusivity with the help of a Shade Finder
In really ancient times (early 2000’s) foundation shades were extremely linear and none inclusive, everyone can recall having to mix different shades of foundations together in order to get the perfect shade and then still not quite getting it right after seeing yourself in pictures with a two tones face and neck. However, we at…
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This is why Providing Personalized Matches is so Important
Personalized Matches for your beauty consumers is a concept sweeping not only beauty but all industries as consumers are exercising their voices by taking control over their purchases and doing more research. Out of all the industries, the beauty industry is where most information manages to escape consumers and leaves customers not knowing what they’re…
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3 Crucial ways Commission-Based Sales Kills Your Beauty Brand
Commission-based sales are when sales reps are incentivized on the amount of revenue they sell each day. This can be an issue if brands want to ensure great customer relations. Commission-based sales encourage revenue, yes, but that means that employees at beauty counters are recommending products purely to make a big sale instead of recommending…
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How can Unique Personalization Benefit your Beauty Brand?
As consumers become more in-tune with themselves, they become more in-tune with the products they purchase. Unique personalization in beauty gives consumers the individuality they need and want in order to ensure they receive the best results from the products they purchase, 90% of marketers believe that personalization is the future. Personalized matches are an…
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4 Powerful Ways Your Brands can Achieve Sales Success
Consumers today are inundated with brand messaging on a daily basis. From social media to advertising to newsletters and content platforms, brands are constantly trying to communicate with their customers in an effort to establish loyalty and sales touchpoints. At first glance, it would appear that more interaction would convert to more sales, however, research…