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How Justmylook.com Prepared Its Beauty Catalogue for ChatGPT, Gemini & AI Search
Challenge As AI-powered search and recommendation engines such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews increasingly influence how consumers discover beauty products, Justmylook.com recognised that traditional SEO and marketing copy alone would no longer be enough to maintain visibility and drive growth. The retailer needed to make thousands of beauty products understandable not only…
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Building Ingredient Transparency at Scale for FragranceNet.com
Challenge FragranceNet.com needed a scalable way to provide clean, structured ingredient information across a large and diverse beauty inventory, including 25,000 fragrance SKUs, 3,100 makeup SKUs, 8,700 skin care SKUs and 4,500 hair care SKUs. The initiative addressed several strategic goals simultaneously: increasing ingredient transparency for customers, enabling ingredient-forward product discovery, improving findability in LLM-driven…
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Harrods Ensures Ingredient Transparency for Global Beauty Launch
Challenge As Harrods prepared to launch its global online beauty category on harrods.com, every detail had to reflect the retailer’s standard of excellence. With product detail pages already set up for its extensive luxury beauty portfolio, Harrods faced a critical gap: missing ingredient lists.Ingredient transparency isn’t just a regulatory requirement in cosmetics e-commerce—it’s an essential…
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BRACK.CH Scales Beauty Inventory with Inference Beauty Product Data
Challenge As part of its strategic seasonal expansion, BRACK.CH, one of Switzerland’s leading online retailers, sought to rapidly scale its fragrance and cosmetics assortment ahead of the critical holiday shopping period. Consumer demand was shifting towards clean, ingredient-transparent beauty products and a broader product selection. However, onboarding thousands of SKUs quickly—while maintaining accurate, enriched product…
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Justmylook.com Elevates Trust and Transparency with Inference Beauty
Challenge Justmylook, a leading UK-based beauty retailer, faced a growing demand from its digitally savvy customer base for greater clarity on product ingredients and brand claims. Consumers increasingly expected detailed, easy-to-understand information about what they were applying to their skin—especially in an era dominated by ingredient-conscious shopping, and fragrance sensitivities. With 42% of consumers stating…
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Maquillalia Enhances Customer Satisfaction with Personalized Skincare Finder
Challenge As one of Europe’s leading online beauty retailers, Maquillalia hosts over 25,000 SKUs across a diverse range of skincare and cosmetic brands. With more than a million monthly visitors and 30,000 orders shipped each month, the platform’s extensive catalog was both a strength and a challenge. Many customers, particularly first-time buyers or those new…
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Douglas launches clean beauty concept
Challenge Douglas, a leading retailer in the European beauty industry, recognized the need to discover fresh, forward-thinking beauty brands and retail technologies that would redefine customer engagement. To address this, they launched the #FORWARDBEAUTYChallenge, aiming to scout out the most innovative beauty start-ups and technologies. The challenge attracted over 100 applications from beauty entrepreneurs across…
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The All-Inclusive Digital Solution for Face The Future
Challenge Face The Future, a customer-first beauty retailer specializing in dermatological and medical cosmetics, faced two key challenges. First, they needed to provide their customers with instant skincare recommendations, as their existing system took three days to deliver results. Second, transparency was crucial for them; they wanted to go beyond basic skincare recommendations by offering…
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How Toke Natura Boosted Customer Engagement and Sales with Personalized Skincare Solutions
Challenge Toke Natura faced a significant challenge: ensuring their customers could easily find the right products tailored to their specific needs. They sought to enhance the personalization of their offerings but struggled to deliver a seamless and accurate experience that could efficiently guide customers through their extensive product range. This lack of personalization was impacting…