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How does Content Relate to Commerce? Insight from Marie-Claire
Inference Beauty attended the BW Confidential Beauty Tech Live webinar week which delivered many key takeaways for brands to rethink and redefine their businesses. As we all know, content and e-commerce are beginning to merge and go hand in hand as crucial elements for a successful brand. Inference Beauty is always at the forefront of…
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Should you make Permanent Changes to your Brand because of a Temporary Pandemic?
The Covid-19 Pandemic has left its mark on households, communities, and major industries like the beauty industry. We were forced with the realization that anything can happen and we must be open to all ways in which the industry must and can evolve. Many beauty brands have tweaked their services and products according to the…
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The Beauty Industry and a new take on Masculinity
For decades the battle of the sexes was and is the most prominent vendetta in society that takes over economic and social industries. Toxic masculinity is defined as the kind of aggressive masculinity that men were expected to aspire to. It’s based on a wave of stereotypes and phrases associated with being a man, like…
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Are Influencers the best way to Build Transparency for your Beauty Brand?
Advertising is no longer just billboard and TV or radio ads, society has evolved and therefore so have brands. 82% of consumers use Instagram as a source of information. But does this leave room for you to be transparent with your customers and promote transparency in beauty as a whole? Because of its accessibility, social…
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4 Powerful Ways Your Brands can Achieve Sales Success
Consumers today are inundated with brand messaging on a daily basis. From social media to advertising to newsletters and content platforms, brands are constantly trying to communicate with their customers in an effort to establish loyalty and sales touchpoints. At first glance, it would appear that more interaction would convert to more sales, however, research…
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Beauty Trend Analysis: Anti Aging is The No.1 Topic Online.
Almost 70% of online buyers of skincare cosmetics are interested in Anti-Aging products and spend an average of 148.- per purchase. However, sustainability issues are also becoming increasingly relevant and, along with the packaging design, they both influence purchasing decisions. Using AI in cosmetics is important to ensure your brand is on top of all…
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23 new ingredients banned by the EU for cosmetic use
The European Commission (EC) has officially banned 23 new cosmetic ingredients due to their classification as carcinogenic, mutagenic, or toxic for reproduction (CMR) under Article 15 of the EU Cosmetics Regulation (EC) No. 1223/2009. So, what does this mean for your cosmetic brand? And how can you prepare for future regulatory changes? Let’s break it…
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3 Great Ways Beauty Recommendation Technology Solves Social-Distance Retail
Many cosmetics retailers with a heavy focus on offline stores have lost up to 80 percent of sales during the pandemic with their doors forced closed. But as the situation begins to relax the rules like social distancing between customers and sales reps, facial masks, and limited numbers of customers in stores present retailers with…