Archives: Client Cases

Challenge about-face, the boundary-breaking beauty brand, has built a loyal global community by championing creativity, self-expression, and high-performance artistry. As the brand continued to expand its inclusive shade ranges and launch new complexion products, they faced a familiar digital challenge: How could they ensure that every shopper — across all skin tones, undertones, sensitivities, and…

Challenge Despite the growing emphasis on inclusivity, the beauty industry still struggles to fully meet the needs of people with diverse skin tones—especially when it comes to foundation. While many consumers believe they’ve found their match, a striking 83% say they’d switch if a better option were available. This points to a deeper issue: the…

Challenge Finding the correct shade, let alone foundation, can be a challenging task for many consumers. At times, the issue arises that consumers want to switch to a new brand but struggle to find guidance on matching their existing shade in the online store and don’t want to go to a physical location to get…

Challenge CAIA Cosmetics, a rapidly growing D2C beauty brand, faced the challenge of ensuring that their diverse customer base could easily find and match the right shades and skincare products online. Despite having a wide range of inclusive shades, many online beauty shoppers hesitate to purchase cosmetics due to the lack of personalized consultations. CAIA…

Challenge 60% of consumers find it really challenging to find their foundation shade, and many of these consumers are women of color. For consumers, finding the correct shade of foundation or concealer for their skin tone whilst taking into account their preferences, allergies and sensititivies can be complicated and they may find themselves going through…