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Acqua di Parma Elevates Online Fragrance Discovery with AI-Powered Fragrance Finder
As online fragrance sales continue to accelerate globally, luxury beauty brands face a unique challenge: helping customers discover scents confidently without the in-store sensory experience. Online fragrance is expected to claim around 33% of revenue by 2025, with e-commerce revenue projected to surpass $5 billion by 2027 (Source: Scento). In the US specifically, about 50%…