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Skin care VS inner health: Transparency that skincare brands don’t consider
The saying goes beauty is skin-deep, but have beauty brands considered this during the conception of their brands and each product? Whenever we notice a fault in our skin’s appearance our first reaction is to treat it externally with topical products or mask it with cosmetics. Women spend around $160,000 on cosmetics and hair care…
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Is your Brand really a Clean Beauty Brand?
At Inference Beauty, one of our core values is transparency in beauty as well as leading the way to Clean Beauty. Clean beauty is based on the foundation of transparency, 72% of consumers want to know more about the ingredients and the production of products. Most clean beauty brands are often more pricey but according…
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5 Celebrity Cosmetic brands that are actually legit
Starting a cosmetic line of some sort seems to be a place that most celebrities reach eventually. The biggest ones like KKW Beauty and Kylie Skin are worth millions but are they any good and could celebrity skincare ever eclipse cosmetic brands who have been around for ages and based on actual science instead of slapping…
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Skin-minimalism: The Trend Sweeping 2021 and How it Affects your Brand
Whether you’re a Niche brand or cater to every type of consumer, it’s always important for your brand to be aware of consumer trends. Not only are trends important to stay relevant but to make sure that you provide your customers with the best and latest in skincare developments. According to many beauty media outlets,…
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Where does the Future of the Beauty Industry lie?
The evolution of consumers affects your beauty brand which is why the beauty industry is constantly evolving as consumer trends evolve as well as our environment. The world has taken a complete turn and is changing faster than ever with the help of the covid-19 pandemic AI skin tech has become increasingly common with beauty…
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This is why Providing Personalized Matches is so Important
Personalized Matches for your beauty consumers is a concept sweeping not only beauty but all industries as consumers are exercising their voices by taking control over their purchases and doing more research. Out of all the industries, the beauty industry is where most information manages to escape consumers and leaves customers not knowing what they’re…
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Could it be The End of “FREE-FROM” Claims and The Start of more Transparency?
As a FIT alumn, We were super happy to read about the Survey by the Cosmetics and Fragrance Marketing and Management Graduate Program’s 2018. “How the Beauty Industry Can Answer the Consumer Demand for Transparency”. Here are some facts that we would like to share from the survey transparency in beauty. Consumers around the world…
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4 Powerful Ways Your Brands can Achieve Sales Success
Consumers today are inundated with brand messaging on a daily basis. From social media to advertising to newsletters and content platforms, brands are constantly trying to communicate with their customers in an effort to establish loyalty and sales touchpoints. At first glance, it would appear that more interaction would convert to more sales, however, research…
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Beauty Trend Analysis: Anti Aging is The No.1 Topic Online.
Almost 70% of online buyers of skincare cosmetics are interested in Anti-Aging products and spend an average of 148.- per purchase. However, sustainability issues are also becoming increasingly relevant and, along with the packaging design, they both influence purchasing decisions. Using AI in cosmetics is important to ensure your brand is on top of all…
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23 new ingredients banned by the EU for cosmetic use
The European Commission (EC) has officially banned 23 new cosmetic ingredients due to their classification as carcinogenic, mutagenic, or toxic for reproduction (CMR) under Article 15 of the EU Cosmetics Regulation (EC) No. 1223/2009. So, what does this mean for your cosmetic brand? And how can you prepare for future regulatory changes? Let’s break it…
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3 Great Ways Beauty Recommendation Technology Solves Social-Distance Retail
Many cosmetics retailers with a heavy focus on offline stores have lost up to 80 percent of sales during the pandemic with their doors forced closed. But as the situation begins to relax the rules like social distancing between customers and sales reps, facial masks, and limited numbers of customers in stores present retailers with…