Archives: Client Cases

Challenge In today’s competitive beauty landscape, brands are continuously looking for ways to provide a more personalized and seamless shopping experience. Giorgio Armani Cosmetics, known for its luxurious and high-quality products, partnered with Douglas to address a common challenge: helping customers find the perfect foundation shade quickly and confidently. With countless foundation shades and competing…

Challenge Consumers are demanding that brands offer more options within the cosmetics sphere. Not only do they want to know more about what’s in a product, but they also want their selection process to be simplified—without sacrificing their privacy or facing concerns about how their data is used. Solution Inference Beauty’s Shade Finder empowers Daybird…

Challenge In today’s digital age, customers expect a seamless and personalized experience when shopping for products online. As a brand, it is important to cater to these expectations in order to remain competitive in the market. One crucial aspect of this experience is the ability of customers to easily find the correct shade for foundations.…

Challenge More consumers are stating that it is difficult to find their correct shade and that they (70%) aren’t interested in sharing their photo or face scanning options. Others (55%) state that while they are ok with sharing their images they are a bit weary about the results that they receive from face scanning services.…

Challenge HICKAP, a brand known for its inclusive and innovative beauty solutions, faced a common yet critical challenge during a new product launch. HICKAP needed a solution that ensured a smooth and satisfying launch experience and respected consumer boundaries, building trust and maintaining the brand’s reputation for transparency and accessibility. Solution HICKAP partnered with Inference…