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2022 Key Beauty Trends and how Beauty Tech solves them
Beauty tech involves the use of digital solutions such as INCI explainers, digital shade finders, skin and hair care digital consults and one that is growing increasingly important; clean beauty solutions. These beauty tech solutions revolutionise the customer’s experience by allowing you to be there for them anytime, to go the extra mile, and increase transparency…
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The need for age diversity in the beauty industry
There seems to be an age-old debate within the beauty industry about whether or not consumers are allowed to age. Of course, ageing is beautiful and natural but if one side of the beauty industry is preaching about age diversity why is the other side still trying to bombard consumers with “miracle” anti-ageing serums and…
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How to Revive Your Beauty Brand in 2025
We’ve witnessed that beauty is a concept that is always evolving. This is why as forces of the beauty industry it’s important for you to keep up with the evolution of the industry and align your beauty brand with your consumer. At Inference Beauty, we’ve seen countless amazing brands that may be struggling simply because…
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Is Trans beauty Well-Represented in the Beauty Industry?
Transgender beauty has always been an influential force that has remained incognito only until recent years. Since, who knows when drag makeup trends have swept mainstream beauty without any acknowledgment until the rise of key forces like Ru Paul. Many of us would overline our lips, dye our brows, and contour religiously, without even knowing…
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Debunking 6 Skincare Trends
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Customer Behaviour: What they say VS What they want
All our software solutions at skinmatch act as a data collection service as well, you can get to know your customers while also providing them with beauty tech AI solutions from Inference Beauty. We believe that market research is a costly part of every Marketing Budget and mostly wasted money. What you should spend your…
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The African Cosmetic Market
Among other markets, the cosmetic market in Africa is one that is highly overlooked, even by its own brands. One of the reasons why it is so easy to market Western and European skincare is because skin types between these markets are often similar, hence brands have perhaps become accustomed to the skin needs or…
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Using AI Skin Analysis to help Consumers Embrace Aging
Women are constantly thrown into a whirlpool of what they should and shouldn’t do with their bodies and overall appearance. Aging is one of the most common aspects of our appearance that we are told to fear the most with 60.8% of consumers seek products with anti-aging effects. Every beauty brand bombards women with anti-aging creams,…
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3 Ways to use Skincare AI to Market your Brand to Gen-Z and Millennials
In any industry, there are marketing and advertising trends which are imperative in order to get to know your market and audience, as different generations are receptive to different forms of marketing and advertising. The beauty industry is always evolving and in order for your brand to survive, it’s important to know what your target…
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How does Content Relate to Commerce? Insight from Marie-Claire
Inference Beauty attended the BW Confidential Beauty Tech Live webinar week which delivered many key takeaways for brands to rethink and redefine their businesses. As we all know, content and e-commerce are beginning to merge and go hand in hand as crucial elements for a successful brand. Inference Beauty is always at the forefront of…
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Should you make Permanent Changes to your Brand because of a Temporary Pandemic?
The Covid-19 Pandemic has left its mark on households, communities, and major industries like the beauty industry. We were forced with the realization that anything can happen and we must be open to all ways in which the industry must and can evolve. Many beauty brands have tweaked their services and products according to the…
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Inference Beauty Top 4 Female Founders in the Beauty Industry
One of the most influential factors of the beauty industry, that is shaping it in the right direction is the increase in female founders and the increase in female employees as a whole. Femininity personifies beauty so who better to further revolutionize the industry than women including women of the LGBTQ+ communities. Being a woman…
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The Beauty Industry and a new take on Masculinity
For decades the battle of the sexes was and is the most prominent vendetta in society that takes over economic and social industries. Toxic masculinity is defined as the kind of aggressive masculinity that men were expected to aspire to. It’s based on a wave of stereotypes and phrases associated with being a man, like…
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5 Amazing Benefits of a Skincare Finder
At Inference Beauty our ethos is cultivating transparency and inclusivity in the beauty industry to help brands make their consumers feel unique. Our way of achieving this is by developing a skincare finder which we have recently helped male grooming retailers BEAST and MISTR implement for their consumers. Inference Beauty is always partnering with the…
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Are Influencers the best way to Build Transparency for your Beauty Brand?
Advertising is no longer just billboard and TV or radio ads, society has evolved and therefore so have brands. 82% of consumers use Instagram as a source of information. But does this leave room for you to be transparent with your customers and promote transparency in beauty as a whole? Because of its accessibility, social…
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3 Crucial ways Commission-Based Sales Kills Your Beauty Brand
Commission-based sales are when sales reps are incentivized on the amount of revenue they sell each day. This can be an issue if brands want to ensure great customer relations. Commission-based sales encourage revenue, yes, but that means that employees at beauty counters are recommending products purely to make a big sale instead of recommending…
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How can Unique Personalization Benefit your Beauty Brand?
As consumers become more in-tune with themselves, they become more in-tune with the products they purchase. Unique personalization in beauty gives consumers the individuality they need and want in order to ensure they receive the best results from the products they purchase, 90% of marketers believe that personalization is the future. Personalized matches are an…
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4 Powerful Ways Your Brands can Achieve Sales Success
Consumers today are inundated with brand messaging on a daily basis. From social media to advertising to newsletters and content platforms, brands are constantly trying to communicate with their customers in an effort to establish loyalty and sales touchpoints. At first glance, it would appear that more interaction would convert to more sales, however, research…