Justmylook.com Elevates Trust and Transparency with Inference Beauty

Challenge

Justmylook, a leading UK-based beauty retailer, faced a growing demand from its digitally savvy customer base for greater clarity on product ingredients and brand claims. Consumers increasingly expected detailed, easy-to-understand information about what they were applying to their skin—especially in an era dominated by clean beauty standards, ingredient-conscious shopping, and fragrance sensitivities. With 42% of consumers stating they don’t get enough ingredient safety information from brands and 72% wanting more transparency into product manufacturing, Justmylook saw a clear opportunity to improve customer experience and trust.

Solution

To address this market shift, Justmylook partnered with Inference Beauty to integrate a comprehensive set of transparency tools into their e-commerce experience:

• Ingredient Explainer: An in-depth overview of each product’s INCI list, categorized by function, effect, and origin—empowering customers to understand exactly what’s inside.

• Free-From Claims: Clearly communicated attributes such as “paraben-free” or “microplastic-free,” supported by verifiable data.
• Clean Beauty Icons: Visual indicators highlighting key consumer values like “vegan,” “cruelty-free,” and “hypoallergenic,” mapped consistently across the catalog.

• Fragrance Visualization: An olfactory breakdown enabling users to visualize and understand scent profiles, improving expectations and reducing returns due to fragrance misalignment.

This suite of features not only streamlined the decision-making process for customers but also reduced dependency on third-party apps and external research platforms.

About Justmylook

Justmylook is one of the UK’s fastest-growing online beauty retailers, offering a curated selection of professional-grade haircare, skincare, and cosmetics. Known for its competitive pricing and expansive product range, the company serves both beauty novices and experts alike, with a strong commitment to customer service and innovation in digital retail.