Maquillalia Enhances Customer Satisfaction with Personalized Skincare Finder

Challenge

As one of Europe’s leading online beauty retailers, Maquillalia hosts over 25,000 SKUs across a diverse range of skincare and cosmetic brands. With more than a million monthly visitors and 30,000 orders shipped each month, the platform’s extensive catalog was both a strength and a challenge. Many customers, particularly first-time buyers or those new to skincare, reported feeling overwhelmed by the abundance of options. This made it difficult for users to confidently select products suited to their skin type and concerns—leading to missed opportunities, potential returns, and reduced satisfaction.

Solution

To streamline the customer journey and increase buyer confidence, Maquillalia implemented the Inference Beauty Skin Care Finder. This intelligent product discovery tool guides users through a tailored quiz experience, analyzing their skin type, concerns, and preferences to deliver precise skincare recommendations. The integration aimed to simplify decision-making while ensuring alignment with individual skincare needs—especially critical for Maquillalia’s key demographic: 29-year-olds seeking sun protection, anti-aging benefits, and pore reduction, with 57% of them identifying with sensitive skin.

The integration of the Skin Care Finder has significantly boosted customer interaction and satisfaction:

• 82% quiz completion rate demonstrates high engagement with the interactive experience.
• 44% product click rate confirms strong intent to explore recommended items.

Maquillalia also reports anecdotal reductions in return rates and more positive customer feedback, suggesting higher satisfaction with initial purchases. These improvements not only enhance the customer experience but also optimize operational efficiency by minimizing product returns and increasing conversion rates.

About Maquillalia

Maquillalia.com is one of Europe’s leading online pure players in the beauty and cosmetics sector. Founded in 2009 in Málaga, Spain, the platform serves customers in six languages and boasts over 350,000 registered users. With an average of 30,000 orders shipped each month and more than one million monthly visitors, Maquillalia is a recognized force in the digital beauty space.

Renowned for its agile approach to digital innovation and customer-centric strategies, Maquillalia continuously enhances its user experience by expanding its brand portfolio and product references. The platform currently offers more than 25,000 SKUs—and continues to grow daily—solidifying its role as a go-to destination for beauty enthusiasts across Europe.