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5 women with different skin tones talk about finding the right foundation
Alexandra – fair skin with a neutral undertone What has been your biggest challenge in colour cosmetics? The main issue is finding something with full coverage in my very light skin tone that is neutral. I think that if you’re on extremes of the colour spectrum, either really dark or really fair, it gets a…
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Genderless Skincare and how your brand can adapt to a gender-inclusive market.
Genderless skincare is no longer a trend but rather the new norm in cosmetics. Gender-fluid aesthetics are becoming more popular among celebrities, influencers, and the general public, especially among younger generations, who employ clothing, haircuts, makeup, and other visual components to promote inclusivity and self-expression. It’s a world-wide change. In the Mintel report “The Next Genderation,” gender-neutral…