Talk to sales-
The African Cosmetic Market
Among other markets, the cosmetic market in Africa is one that is highly overlooked, even by its own brands. One of the reasons why it is so easy to market Western and European skincare is because skin types between these markets are often similar, hence brands have perhaps become accustomed to the skin needs or…
-
How does Content Relate to Commerce? Insight from Marie-Claire
Inference Beauty attended the BW Confidential Beauty Tech Live webinar week which delivered many key takeaways for brands to rethink and redefine their businesses. As we all know, content and e-commerce are beginning to merge and go hand in hand as crucial elements for a successful brand. Inference Beauty is always at the forefront of…
-
Could it be The End of “FREE-FROM” Claims and The Start of more Transparency?
As a FIT alumn, We were super happy to read about the Survey by the Cosmetics and Fragrance Marketing and Management Graduate Program’s 2018. “How the Beauty Industry Can Answer the Consumer Demand for Transparency”. Here are some facts that we would like to share from the survey transparency in beauty. Consumers around the world…
-
Beauty Trend Analysis: Anti Aging is The No.1 Topic Online.
Almost 70% of online buyers of skincare cosmetics are interested in Anti-Aging products and spend an average of 148.- per purchase. However, sustainability issues are also becoming increasingly relevant and, along with the packaging design, they both influence purchasing decisions. Using AI in cosmetics is important to ensure your brand is on top of all…