BRACK.CH Scales Beauty Inventory with Inference Beauty Product Data

Challenge

As part of its strategic seasonal expansion, BRACK.CH, one of Switzerland’s leading online retailers, sought to rapidly scale its fragrance and cosmetics assortment ahead of the critical holiday shopping period. Consumer demand was shifting towards clean, ingredient-transparent beauty products and a broader product selection. However, onboarding thousands of SKUs quickly—while maintaining accurate, enriched product data—posed a significant challenge.

To meet these market demands and uphold its customer promise of a seamless online shopping experience, BRACK.CH required a technology partner capable of delivering structured, detailed, and clean beauty-relevant product information at scale.

Solution

BRACK.CH partnered with Inference Beauty, formerly Skin Match Technology, to streamline and accelerate its product onboarding process. We provided a customized Product Data API, delivering complete, structured data for over 3,000 new fragrance and cosmetic products.

Each product was enriched with key consumer-facing attributes such as:

• Ingredient Transparency: Full INCI lists linked to consumer-friendly explanations.
• Special Certifications: Tags including Cruelty-Free, Vegan, Non-Comedogenic, and more.
• Functional Benefits: Highlighting the utility and effect of each product for consumers.

Powered by Inference Beauty’s proprietary database—featuring over 60,000 ingredients and 147,000+ unique products —the solution ensured up-to-date, searchable, and filterable product information that aligns with modern e-commerce expectations and customer transparency standards.

By integrating Inference Beauty’s API, BRACK.CH was able to:

• Launch 3,000+ new beauty SKUs ahead of peak season without compromising on data depth.
• Respond to increasing demand for clean and conscious beauty products with enriched content.
• Support product discoverability through searchable attributes tailored to consumer needs.

This collaboration enabled BRACK.CH to remain competitive in a fast-moving category, while reinforcing its commitment to transparency and product relevance in beauty e-commerce.

About BRACK.CH

BRACK.CH is one of Switzerland’s largest and most trusted online retailers, offering a wide range of products across electronics, home goods, beauty, and more. Known for its fast logistics and commitment to customer service, BRACK.CH continuously adapts its assortment to reflect changing consumer expectations and trends.