Customizable Foundation for All Skin Tones: How Luar Is Redefining Foundation Matching

Challenge

Despite the growing emphasis on inclusivity, the beauty industry still struggles to fully meet the needs of people with diverse skin tones—especially when it comes to foundation. While many consumers believe they’ve found their match, a striking 83% say they’d switch if a better option were available.

This points to a deeper issue: the lack of precision and personalization in shade and undertone matching—particularly for women of color, whose complex undertones are often overlooked. Although many brands now offer wider shade ranges, true inclusivity means going beyond surface-level swatches. It demands a scientific understanding of how undertones vary across ethnicities, cultures, and individual skin chemistry.

And to make it more complex, skin tone isn’t static. It naturally shifts with the seasons, sun exposure, and skincare routines—leaving many without a perfect match for half the year. For Luar, that inconsistency was an opportunity for innovation.

Solution

Enter the Foundation Finder, powered by Inference Beauty. This advanced, data-driven platform bridges the gap between broad shade ranges and deeply personalized matching. By using proprietary skin tone and undertone analysis across thousands of SKUs from brands like Lakmé Cosmetics, Huda Beauty, and beyond, Luar ensures every user can find their most accurate match—quickly, confidently, and inclusively.

To further personalize the experience, Luar introduced Shade Shifters—adjustable pigment drops that allow users to adapt their base foundation to reflect natural skin tone changes throughout the year. Whether it’s a golden summer tan or a cooler winter undertone, customers can now customize their foundation effortlessly to suit their evolving complexion.

With this partnership, Luar isn’t just offering more shades—they’re offering smarter, adaptable solutions that reflect real skin, real life, and real beauty.

About Luar

Luar is a scientifically powered house of beauty that was born to complement the rich uniqueness of diverse skin tones while transforming the makeup experience as we know it. They offer high-performance formulations that are the perfect blend of scientific research and artistry, curated to wear effortlessly, even in the face of our unforgiving hot and humid weather. They understand that true beauty deserves to be adorned with the finest ingredients, which is why all of their products are meticulously crafted using the latest technology to ensure an unparalleled experience.