7 Platforms Beauty E-Commerce Businesses Should Consider for Klaviyo Integration

One of the key reasons people still prefer to buy beauty products in physical stores rather than online is the possibility to talk to beauty experts and receive tailored recommendations for their specific situation. For this reason, online beauty retailers are often seen as a good option only when purchasing products that have already been tested. However, things are slowly changing. 

E-commerce websites selling beauty products can now offer personalized experiences by using CRM and marketing automation platforms to send customers tailored campaigns based on their shopping history and other key data. The most popular among these is surely Klaviyo, a B2C CRM platform that combines marketing automation, analytics, and customer service in a single tool. 

Adding the right Klaviyo integrations can help beauty businesses increase revenues while delivering more personalized experiences to their customers. Here are some platforms that beauty businesses can integrate with Klaviyo to improve personalization, boost sales, and enhance customer satisfaction.

Best Klaviyo Integrations for Beauty Brands 

Shopify (E-Commerce)

All beauty retailers operating on Shopify should ensure their website is integrated with Klaviyo. This is the fastest way to provide this CRM platform with all the customer information needed to create targeted marketing campaigns that quickly increase sales. Some of the data that can be shared between these two platforms includes customer profiles, real-time browsing data, and order history.

In addition, Shopify and Klaviyo have recently furthered their integration, helping large brands scale internationally by allowing them to use localized commerce data to create more relevant marketing campaigns. Other popular e-commerce brand platforms offering Klaviyo integrations include WooCommerce, BigCommerce, and Wix eCommerce. 

Inference Beauty (Personalization)

Since Klaviyo aims to send personalized marketing campaigns to shoppers, the more information this platform can access, the greater the chances of sending relevant emails that may convert into sales.

Inference Beauty is a B2B software that helps online beauty retailers deliver a unique experience to their clients through a variety of tools. For instance, Inference Beauty’s Skin Match Technology uses AI face scanning and data input to offer clients the right product recommendations based on their skin type. In addition, online beauty retailers can use this platform to create unique quizzes that ask potential customers about their main skin concerns, brand preferences, and more. 

The data is then shared with Klaviyo to generate targeted marketing campaigns that offer users product recommendations tailored to their specific needs, while avoiding items from brands they dislike or that may be unsuitable for their skin type.

See Inference Beauty’s Klaviyo integration guide for setup instructions. 

Yotpo (Reviews)

Yotpo aims to build trust through customer reviews. By integrating this tool with Klaviyo, online beauty retailers can showcase top clients’ comments in their marketing emails, sharing the honest opinions of those who have already tried a given product. 

In addition, the integration automatically sends an email asking clients to leave a review following a purchase. If this is positive, a follow-up message is sent to thank the buyer and encourage them to suggest the product to a friend. In the event of a bad review, the system immediately sends a coupon to the shopper and shares the website’s support contact details so the customer can explain what happened.

Smile.io (Loyalty programs)

Smile.io helps brands create the perfect loyalty programs for their website, turning one-time consumers into loyal customers. By integrating this tool with Klaviyo, online beauty retailers can synchronize client loyalty data, such as points balances and VIP tiers, into their email and SMS campaigns.

Thanks to this integration, shoppers will receive a series of automated emails whenever they enter a new tier, earn new points, and all other events related to a brand’s loyalty program. This tool also allows websites to segment customers by loyalty status, enabling them to send tailored emails to shoppers in different categories.

AfterShip (Shipments)

AfterShip helps businesses communicate with clients after a purchase, keeping them updated on their order status. By integrating this tool with Klaviyo, online beauty brands can send their clients notifications about the shipment status of their orders. 

For instance, customers will regularly receive updates about their purchases, including emails informing them that their package has been shipped or has arrived at its destination. AfterShip also updates shoppers about delivery issues, such as lost packages and missed deliveries.

Meta Ads (Customer Acquisition)

One of the best ways for businesses to boost revenue is to attract new clients. Most online beauty retailers simply use Meta Ads to increase their website’s visibility and ensure more potential customers land on their website. 

However, when Meta Ads is integrated with Klaviyo, users who subscribe through these ads are automatically added to the CRM platform and to the brand’s email marketing list.

In addition, the Klaviyo integration enables online beauty stores to create and target Lookalike Audiences. This means that Meta Ads will not be shown to random online users but will instead appear on the screens of potential shoppers who resemble previous clients in terms of age, gender, and purchasing patterns, increasing the likelihood that an ad converts into a sale.

Gorgias (Customer Support)

Gorgias is an AI-powered helpdesk and customer service platform built for e-commerce brands. This tool unifies all customer communication channels under a centralized system, so that support teams no longer have to constantly switch between dozens of tabs to check WhatsApp messages, emails, and live chats. 

By integrating Gorgias with Klaviyo, employees can easily respond to incoming SMS and WhatsApp messages through Gorgias. In addition, the platform synchronizes open-ticket data with Klaviyo, so brands can avoid sending marketing emails to customers dissatisfied with their service. 

With hundreds of websites available, choosing the right platform to integrate with Klaviyo can be challenging. Successful online beauty retailers know how to select the perfect platforms to achieve their goals, whether it’s improving website personalization, strengthening loyalty programs, or enhancing customer support.

With the right Klaviyo integrations, e-commerce brands can significantly boost sales while ensuring their staff can handle the increased shopper volume by equipping them with the tools they need to run a successful business.