Shopping Cart Abandonment occurs when a customer adds items to their online cart but leaves the site before completing the purchase. It’s one of the most common challenges in e-commerce and often signals hesitation, unexpected costs, or a complicated checkout process. High abandonment rates can hurt revenue, but by understanding the reasons behind it—like unclear pricing, slow loading times, or required account creation—you can make strategic changes. Streamlining the checkout, offering guest checkout, and sending follow-up emails are just a few ways to recover lost sales and improve the customer journey.