User Funnel refers to the step-by-step journey that a potential customer takes on an e-commerce site—from awareness to consideration, and finally to conversion. Each stage represents a touchpoint in the buying process, such as visiting a product page, adding items to a cart, or completing a purchase. Understanding the user funnel helps businesses identify where users drop off and what actions drive them forward. By analyzing and optimizing this journey, brands can improve customer experience, boost engagement, and increase sales.