Web accessibility in e-commerce refers to designing and developing online stores that can be used by people with disabilities, following the Web Content Accessibility Guidelines (WCAG). This includes features like screen reader compatibility, keyboard navigation, alt text for product images, and sufficient color contrast, ensuring an inclusive shopping experience for all users.

For beauty e-commerce sites, accessibility means ensuring that product images have descriptive alt text for ingredients and shades, color swatches are distinguishable for colorblind users, and checkout flows work seamlessly with assistive technology. Prioritizing accessibility not only meets legal requirements but also expands the potential customer base to the estimated 1.3 billion people worldwide living with disabilities.