GPT is a type of Transformer-based model pre-trained on a large corpus of text data and fine-tuned for various language tasks, known for its ability to generate coherent and contextually relevant text.

In the beauty industry, GPT models are increasingly used to generate personalized product descriptions, answer customer questions via chatbots, and create tailored skincare routines. These models can analyze ingredient lists, interpret customer reviews, and provide conversational shopping assistance. For example, a beauty retailer might deploy a GPT-powered assistant that helps customers find the right foundation shade based on a natural language conversation about their skin tone and preferences.