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Keyword
Keyword is a specific word or phrase that users type into search engines when looking for information, products, or services. In e-commerce and digital marketing, keywords help connect your content with your audience by making it easier for search engines to understand what your page is about. Using the right keywords in product descriptions, blog posts, and meta tags can boost your search visibility, attract targeted traffic, and drive more sales.
For beauty e-commerce, effective keyword strategies target both generic terms like “best moisturizer for dry skin” and long-tail queries such as “vegan retinol serum for sensitive skin” to capture shoppers at every stage of their buying journey.
