Talk to sales
Navigation
Navigation refers to how users move through a website or online store to find the information or products they need. It includes menus, links, search bars, categories, and other elements that guide the user journey. Clear and intuitive navigation improves user experience, reduces bounce rates, and helps customers find what they’re looking for quickly – leading to higher engagement and more conversions.
For beauty e-commerce sites, effective navigation includes well-organized category structures such as grouping by skin type, concern, or product category, along with smart filters for ingredients, price range, and brand — helping shoppers quickly find what they need.
