SEO, or Search Engine Optimization, is the practice of improving your website’s structure, content, and technical elements to make it more attractive to search engines like Google. By using relevant keywords, creating quality content, and ensuring fast, mobile-friendly pages, SEO helps your site appear higher in search results. This leads to increased organic traffic, better brand visibility, and more opportunities to convert visitors into customers. Effective SEO is essential for growing your online business and staying competitive in today’s digital marketplace.