Voice commerce (v-commerce) refers to the use of voice-activated devices and virtual assistants like Amazon Alexa, Google Assistant, or Siri to search for products, place orders, and manage shopping lists. As smart speakers become more prevalent, voice commerce represents a growing channel for e-commerce brands to reach consumers through conversational interfaces.

For beauty brands, voice commerce opens opportunities for reordering favorite products like moisturizers or shampoos through simple voice commands. As voice search queries tend to be more conversational, optimizing product listings for natural language is essential to capture this growing segment of beauty shoppers.